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The Legend is Back, and it’s more masculine.

July 09 2012 00:00  2128 views
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Masculine, masculine, masculine. Klaus Bischoff, head of design for the Volkswagen brand, kept returning to the word to describe the design of the successor to the New Beetle, the car Volkswagen calls simply “the 21st century Beetle.”

The funky, retro-shape Beetle burst onto the scene in the late 1990s. The car essentially looked the same for too long by automotive standards, so VW decided it was time to do something different. "We wanted to kind of keep that same distinct personality that the Beetle has been known for for many years, but give it a modern twist," said VW of America spokesman Darryll Harrison.

Modern, yet even more retro in many ways, and called simply "Beetle." It's a bit lower, longer and wider than the previous car. The shape is more like the Beetles that became very popular in the 1960s. Of all the words you'd have used to describe the outgoing new Beetle, "masculine" usually wasn't one of them. The makeover for this new one seeks to change that. "So it gives you a little bit more of a bold feel and guys would probably like this one more than the last one," said Harrison.

 As men and women look for something stylish and fun, the redesigned 2012 Beetle has a lot to offer: economy car hardware, lots of features and some retro flair that's hard to beat.

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