Aston Martin fans have received a few glimpses at the exterior of the new Lagonda sedan, but it wasn't until a few days ago that the company revealed the interior of the new luxury flagship.

Destined to go on in the Middle East and nowhere else, the all-new Lagonda sedan is expected to have a price tag north of £400,000, or approximately $640,000. That would put it into direct competition with the Rolls-Royce Phantom, the upcoming Mercedes-Benz Pullman, and pretty much nothing else.

The most unusual feature of the interior (and with a Lagonda things are bound to be unusual) is the design of the seats, which features a unique quilted pattern on the cushion and seat back bolsters. The pattern extends to the back of seats, as well as the doors and the roof lining.

Prior to the debut of the Lagonda, many were expecting a price tag closer to that of the Rapide, as well as wider market availability given the increased importance of the Asian market for the brand. But Aston Martin says around 100 examples of the Lagonda, which is widely expected to use a version of the 5.9-liter corporate V12 engine, will be built.

The Lagonda is also expected to use a six-speed automatic transmission sending power to the rear wheels, and to have a top speed in the region of 200 mph. And since the Lagonda will be heading to the Middle East, we expect that top speed to be tested out by at least a handful of customers.