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Know more about the new range of ECOPIA tyres

July 09 2015 15:00  2537 views
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Bridgestone Middle East & Africa FZE Launches New Range of ECOPIA Tyres with Improved Performance in the Middle East region

Beirut (June 15, 2015) — Bridgestone Middle East & Africa FZE, announced today the launch of its latest range of ECOPIA tyres, in a conference held at Phoenicia Hotel in Beirut, Lebanon, in cooperation with their sole distributor for Lebanon Messrs., Ahmad El-Sawi Zantout Ests., Co. s.a.l.

The new range of ECOPIA tyres includes the EP150 and EP200, for use on small to medium-sized passenger cars. All two products will subsequently be made available across several markets in the Middle East region and especially in Lebanon this year.

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The ECOPIA tyres are a range of new and improved products that have been developed to better suit the needs of its consumers and the environment, especially in terms of fuel economy, safety and reliability, while promising a longer lasting tyre life.

Independent tests*1 show that the EP200 provide up to 12.3% better fuel consumption in comparison with conventional tyres, leading to up to LBP498,150 (≒ USD332) cost saving per year *2. Thanks to the better fuel consumption, CO2 emissions would be also improved up to 11.1%.

*1 Tests conducted by the Japan Automobile Transport Technology Association (JATA).

*2 Assumptions – Annual fuel consumption = 3,000 liters, Fuel efficiency = 12.3% better than conventional tires, Gasoline 1 litter = LBP1,350


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ECOPIA EP150, suitable for use on compact to small-sized sedans, features a new tread design with rib-linked blocks that enables uniform ground contact when braking, and enhances stopping power even in wet conditions.
Its optimized 3D block shape also minimizes block lift off which means greater safety for its users. While rolling resistance is reduced through application of Bridgestone’s unique technology – the ECOPIA compound, together with weight optimization, the EP150 is able to achieve both advanced low rolling resistance and eco-saving benefits without compromising the safety and wear life of the tyre.

ECOPIA EP200, suitable for use mainly on medium-sized sedans, uses Bridgestone’s latest technologies in its new tread design where its leaf-shaped blocks feature both the high-angle lug grooves that aid in inhibiting block deformation, as well as a reversed Z-shaped design that helps to stabilize ground contact. In addition, the new ECOPIA compound II applied in the EP200 also makes use of Bridgestone’s new Nano Pro-TechTM process which uses silica more effectively, inhibiting heat generation, and leading to further reduction in energy loss and lowered rolling resistance.

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Moving forward, Bridgestone Middle East & Africa intends to further expand its line-up of ECOPIA tyres in the region in order to provide a wider range of products to suit the diverse needs of its consumers.

About Bridgestone’s ECOPIA tyres

The ECOPIA brand of tyres is Bridgestone’s line of environmentally friendly tyres that combine higher fuel efficiency, safety and reliability and longer wear life. It is characterized by reduced rolling resistance, achieved through the ECOPIA compound, which means it can travel a longer distance with the same amount of energy as oppose to a conventional tyre, hence saving on fuel consumption. At the same time, the ECOPIA promises uncompromised safety as it provides wet braking and handling performance that is comparable to conventional tyres. Furthermore, Ecopia is revolutionary as its long lasting performance saves money and helps the environment.

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About Bridgestone Corporation:

Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.

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