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Bridgestone Celebrates New Addition to Sports Tyres Portfolio

October 30 2015 15:00  4027 views
Tires
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Bridgestone Middle East and Africa launches new POTENZA Adrenalin RE003 tyres, that awakens the sports driver in anyone with any car

Beirut, Lebanon, 13th May 2015 – Bridgestone Middle East and Africa has announced the launch of the new POTENZA Adrenalin RE003 tyres, the latest addition to its sports tyre portfolio. At the spectacular event that took place at the Pit Stop Karting on 25th October, Bridgestone MEA showcased the optimal mix of powerful traction, handling stability and quick initial response combined in the new tyre. Abdo Feghali, Bridgestone brand ambassador and professional rally driver, demonstrated the powerful features of the new RE003 to guests from the Media and tyre dealers in the country.

The new tyre was presented to the delegates by Mr. Kensuke Yoshida, Director, Consumer Product Business – Bridgestone MEA, Mr. Mazen Zantout, Vice President – Ahmad El-Sawi Zantout Ests. Co, along with Abdo Feghali. Following the introduction of the tyres, the guests were given an opportunity to experience the performance of the tyres on the track.

“We’re happy to introduce the new Potenza Adrenalin RE003 tyres in Lebanon. During the process of developing the POTENZA Adrenalin RE003 tyre, we were eager to develop a tyre that would turn anyone into a sports driver, and we succeeded. We are confident that the new product will be highly appreciated by sport drivers in this region and be welcomed by all the people with a passion for driving”, said Mr. Yoshida of Bridgestone.

The new Adrenalin RE003 tyres have been developed by Bridgestone with utmost passion and the latest construction technology. The tyres exhibit performances that awakens the sports driver in anyone who wants to add sporty edge to their car. The Adrenalin concept tyres, provide unprecedented confidence on the road for drivers with appreciation for the precision handling and control on dry and wet conditions.

“It was an absolute thrill to do the test runs together with the Bridgestone team and selected members from the public yesterday at Dubai Autodrome. The driving experience using POTENZA Adrenalin RE003 tyres is exhilarating for anyone with a passion for driving; maximum control of the vehicle, a quick steering response & braking performance, and handling stability are aspects which anyone with a passion for driving dreams of, for a safe and adrenaline filled performance on the road.” added Abdo Feghali, professional rally driver and Bridgestone Brand Ambassador.

The new Bridgestone Potenza Adrenalin RE003 tyres will be available in Lebanon from November 1st 2015 and are offered in 46 sizes, ranging from 15 to 20 inch across Bridgestone Dealing Stores. For more information, please contact 961 1 750444

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