Got some new kicks to promote? You could try pulling an Adidas-esque marketing stunt; paying pretty girls to wear your designs. Failing that, you could use your celebrity Rolodex to find some pals to tweet about your sick sneakers. Worst case scenario: why not wrap a Lamborghini Aventador Roadster with the same shoe design?

Not content with the first two set of options, American basketball legend LeBron James went the whole nine yards and got a local shop to wrap a rental car company’s 700bhp Italian beast (beats Avis, doesn’t it?) to coincide with the launch of his Nike ’11′ trainer in Miami earlier this week.

Aside from the fact that this is the same print from last year’s sneaker, the shoes will also set you back $600. Yes, that’s more than a month’s worth of fuel here in the UK! If you fancy viewing this retina-burning Aventador design in the flesh, you can check out LeBron’s display in the Lou La Vie showroom. Ultimately though, this is yet another example of how ‘money can’t buy you class‘.