Bridgestone Diddy stars in new Fiat 500L spot
Diddy stars in new Fiat 500L spot
2014-02-13
Diddy stars in new Fiat 500L spot

The dream of the '90s is apparently alive at Fiat.

The dream of the '90s is apparently alive at Fiat. Not Fred Armisen and Carrie Brownstein's crust punx, granola and symmetrical all-wheel drive u/dystopia, but the other side of the era; the flashy party-people late end of the decade that brought Sean Combs to global prominence.

In Italian marque's new ad, the rapping, acting, designing businessman appears as the Mr. Roarke-like host at a desert oasis club called “Soireé.” And he's chauffeured in a Fiat 500L. Hey, if it's fit for a dude who Forbes estimates is worth over a half-billion dollars, it's good enough for you, right? But please, no hugs for the erstwhile Puff Daddy. He doesn't want your hugs.

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