Bridgestone Texting While Driving: Targeted for Extinction
Texting While Driving: Targeted for Extinction
2012-05-31
Texting While Driving: Targeted for Extinction

Everyone can empathize with Cline. But there are all kinds of distractions in cars, from music menus to onscreen maps. All have the potential to distract, heading you into a guardrail or through a stop sign. Is texting really that much more dangerous? And if so, why?

Everyone can empathize with Cline. But there are all kinds of distractions in cars, from music menus to onscreen maps. All have the potential to distract, heading you into a guardrail or through a stop sign. Is texting really that much more dangerous? And if so, why?

"A Permanent Part" of Modern Life
 Safety regulators and researchers say texting while driving is indeed more of a concern than other in-car distractions. Texting is widespread, particularly among young drivers who lack experience. Texting is also more distracting than many other driver activities.
"These devices are a permanent part of people's daily lives," says Alan Hall, a spokesman for the Ford Motor Company.In a survey by the Insurance Institute for Highway Safety (IIHS), the majority of drivers who admitted texting were between 18 and 29. That means the biggest offenders were also less experienced drivers.

A Distraction Triple-Header

Texting while driving has a particular power to distract because it's an activity that has visual, manual and cognitive components. It requires drivers to look at something other than the road, do something other than handle the wheel and think about something other than driving the car. In other words, texting involves three categories that involve major driver distraction.
Distraction involves more than the act of pressing keys on a
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