Premium European car owners want a tire that offers both superior comfort and confident maneuverability. 

We challenged Bridgestone engineers to develop a performance tire to complement the world's finest automobiles.

The result is the Turanza T001.

Bridgestone innovations in tire technology give drivers superb control over high performance saloons, while considering the environment.

The computer optimized used design also delivers grip, optimal wet braking and a luxurious silent ride.

Turanza T001... The perfect balance between performance and comfort!